Top Chef Canada‘s new ad campaign is about to get them served a heaping dose of aggro. Seriously, someone thought this was a good idea? The pic was just snapped, but it has 126 retweets, 32 favorites (likely the opposite), and the Facebook post has a couple of dozen scathing comments, and growing. The premise for this year’s competition is “Battle of the Sexes” and hey, guys, thanks for proving that you cannot do “Battle of the Sexes” unless the chief ingredient is sexism.
In which case, this is LONG past its expiry date. Throw it out and start again.
h/t Lauren Mote on Facebook
See the Frying Pan into Fire for a new update on the issue.