Wine not?

Therapy wines

Therapy wines

I spent several months in the wine country recently, and as per standard procedure I visited my Therapist. That is: Therapy Wines. They’ve got a stunning line in smart, punning titles: Freudian Sip, Pink Freud, Freud’s Ego, SuperEgo, you get the picture. And the taste… well, listen to this thing a very wise man (Steve Latchford, the winemaker at Therapy, in fact) told me.

When you’re drinking a new wine, rate it thusly: would you buy

  1. a glass of it?
  2. a bottle of it?
  3. a case of it?

Simple. Nuanced. Easy to remember. This is my new favourite rating system for anything that is good enough that it makes it past the “oh, no, I’m on antibiotics” little white lie.


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